Unlock the Power of WhatsApp Business API for Boosting Sales
Sales are the lifeblood of any business, but let’s face it, the sales cycle isn’t a quick sprint. It’s a marathon that can take weeks or even months for customers to make a decision. Sales teams are bogged down with various tasks as leads move through the sales funnel. Surprisingly, studies show that sales teams spend only a fraction of their time actually selling products or services. Most of their valuable time is eaten up by administrative duties like managing customer records, drafting sales emails, organizing client interactions, and generating reports. This poses a significant challenge, especially for small and medium-sized businesses (SMBs). To maximize their efforts and speed up lead progression, implementing a solution that streamlines these tasks is crucial.
Enter WhatsApp, the game-changer in modern business operations. With its strong market presence, WhatsApp offers powerful business-centric solutions that businesses are leveraging, especially in the crucial lead stage of the sales funnel.
Revamp Your Sales Support with WhatsApp
Sales managers are always seeking ways to improve the effectiveness of their teams. One major hurdle they face is using a single mobile device for their WhatsApp business number. When flooded with customer queries, it becomes a daunting task for sales teams to respond promptly within the desired timeframe.
The WhatsApp Business API comes to the rescue by allowing the entire sales team to use the same number independently, meeting service level agreements with ease. Salespeople can leverage templates and quick replies to provide instant resolutions to customer queries. In this article, we’ll explore how your business can harness the power of WhatsApp Business API to empower your salesforce and nurture leads.
1. Elevate Team Communication with Shared Team Inbox
The WhatsApp Business App has a drawback: it lacks an easy way for sales teams to manage incoming chats. Businesses are limited to a single approved WhatsApp Business number, which poses a challenge for sales managers, especially with larger teams. Collaboration among team members is minimal, and accessing conversations from a centralized location is challenging.
Your sales team can effortlessly collaborate and instantly respond to customers. If a salesperson is unavailable, another team member can take over the conversation seamlessly. The Conversation History Card feature offers a complete chat history with each user, allowing SMBs to manage customer information in an organized manner.
2. Centralize Contact Management
Sales team managers often struggle with scattered customer information, leading to inefficiency within their teams.
To address this challenge, Neeti Bots offers the ‘Contacts Manager’ functionality, where salespeople can manage lead contact details in a single location. Think of the Users tab as a smart contact book, allowing salespeople to create and manage all user details effortlessly.
All information is neatly organized and easily accessible. Clicking on a contact reveals lead details, conversation history, assigned tags, notes specific to the lead, order history, triggered events, and more.
One of Neeti Bots’s many benefits is that when a customer contacts your registered WhatsApp number for the first time, a new contact entry is automatically created.
3. Streamline Contact Import
Salespersons often struggle to store lead information on personal mobile phones during high call volumes. Neeti Bots solves this problem by providing the option to add contacts individually or perform bulk uploads using a .csv file. Once the contact information is uploaded, simply map the columns in the CSV file to specific user attributes. This keeps lead contacts separate from personal contacts on salespeople’s phones. With Neeti Bots, you can upload up to 1000 contacts at a time.
4. Engage Leads with Automated Notifications
Sales teams’ responsiveness to leads is a crucial performance criterion. Businesses can create a stellar lead experience
by sending automated alerts and notifications.
Leveraging Neeti Bots, your sales team can expedite the sales process by sending automated and timely reminders. For instance, when a new lead fills out your contact form or reaches out via the contact us page, you can send personalized welcome messages, even during non-business hours. Additionally, salespeople can customize these automated responses using variables to add a personal touch.
Salespersons can create WhatsApp notification campaigns to trigger one-time broadcast messages or send messages based on specific triggers. Once the trigger event occurs, the notification message is automatically sent. Campaign details, such as the notification type, message, delivery status, and read receipts, are easily accessible. Any responses to the campaign are received in the shared team inbox.
5. Follow-Up Effectively with Leads and Contacts
Salespersons often struggle to recall the origin of leads, especially when dealing with a large number of contacts. It’s crucial to note this information for targeted marketing campaigns and when multiple salespeople handle lead communication.
With Neeti Bots’s WhatsApp Note card feature, salespersons can manually add tags and label leads, enabling efficient follow-up and improved engagement. For example, tagging contacts under the campaign name ‘2020BlackFridayCampaign’ allows easy retargeting for new marketing campaigns by filtering on the tag name. This time-saving process benefits sales teams in the long run.
Accelerate Your Sales Journey with WhatsApp Business API
WhatsApp Business API provides a two-way communication channel that helps businesses like yours drive sales from leads while managing business communication efficiently in one place.
Ready to take your sales game to the next level? Sign up for Neeti Bots today and empower your sales team to expedite lead progression through the sales funnel.
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About Neeti Bots:
Neeti Bots, developed by Neeti Brand Accelerator, is an AI-powered chatbot for B2B and B2C websites. It helps businesses accelerate lead generation with an easy-to-build and automated chat interface.
Neeti ChatBots engage visitors, reduce customer acquisition costs, decrease bounce rates, increase session time, and also enable new digital customer acquisition models.
Visit www.neetibots.com for more!
