In today’s world, where conversations and human-to-human marketing are crucial, neglecting WhatsApp Business Messaging means missing out on valuable opportunities. With over two billion users worldwide, WhatsApp has become the most popular messaging app, providing businesses with a chance to engage with their customers where they are most active.
Since the launch of WhatsApp Business, more than 50 million businesses have already registered on the platform. However, many businesses fail to follow the best practices that they would typically implement on other channels when it comes to WhatsApp marketing. This has resulted in an increase in bulk promotional messages being sent to consumers, causing them to block numbers they don’t recognize.
To ensure you don’t end up on your recipient’s hate list, it’s crucial to adhere to these WhatsApp business messaging best practices:
1. Build a consistent brand identity:
Create a WhatsApp Business account with a profile picture that matches your branding across all social media platforms. Provide complete information about your company, including name, address, category, description, email, and website link, to establish a recognizable brand identity.
2. Connect with existing customers:
Instead of targeting new audiences who haven’t engaged with your business, focus on marketing your products to existing customers. WhatsApp is like a closed community of people, so leveraging your existing customer base will yield better results.
3. Message wisely:
Keep your consumers engaged and loyal by providing a mix of promotional, educational, and entertaining content. This can include vouchers, new arrival alerts, discounted sales, offers, behind-the-scenes stories, quizzes, and more. However, be strategic with your messages to avoid being too pushy. Sending around 5-6 messages per week strikes a good balance between maintaining contact and avoiding overwhelming your recipients.
4. Use a business casual tone:
WhatsApp is a platform for personal connections, so an overly formal tone won’t resonate well with users. Strike a balance by using a business casual tone that maintains your brand’s identity while adding a friendly touch. Including 2-3 emojis can also help create a more approachable and professional outlook.
5. Keep messages concise:
Avoid sending long paragraphs as replies on WhatsApp. Users typically have limited time and attention span, so keep your messages short and to the point. Aim for messages that can be read at a glance, taking no more than 8-10 seconds of the recipient’s time.
6. Be creative and contextual:
WhatsApp offers a range of features like stickers, emojis, gifs, image and document sharing, and location sharing. Leverage these features to make your messages visually appealing. Additionally, personalize your messages using WhatsApp Business API solution partners like Neeti Bots to ensure they address the recipient specifically, leading to better responses.
7. Engage with customers:
While WhatsApp is great for sending alerts and notifications, it also serves as an ideal platform for two-way communication. Encourage customer support interactions before, during, and after a purchase by combining automated responses with human support. This balance will help resolve queries quickly and boost sales.
By implementing these strategies, you can tap into the immense potential of WhatsApp business messaging to drive conversions. With users checking WhatsApp around 23 times a day on average, it’s a powerful channel for connecting with customers, building relationships, and increasing sales. Incorporate the WhatsApp Business API and these best practices into your marketing strategy to create quality conversations with your customers. Start your free trial today! Check our other blogs here! About Neeti Bots: Neeti Bots, developed by Neeti Brand Accelerator, is an AI-powered chatbot for B2B and B2C websites. It helps businesses accelerate lead generation with an easy-to-build and automated chat interface. Neeti ChatBots engage visitors, reduce customer acquisition costs, decrease bounce rates, increase session time, and also enable new digital customer acquisition models.
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