When it comes to promoting your business, many people focus on popular social media platforms like Facebook, Twitter, and Instagram. However, messaging apps have gained significant popularity and are now preferred for marketing purposes. According to a report by Kommando Tech, messaging apps surpassed social networks by 20% in size in 2020. Approximately 2.9 billion people now use Messenger and WhatsApp. Another report by Kenshoo reveals that 51% of mobile messaging app users prefer to contact brands through mobile messages.
These statistics clearly demonstrate the impact of messaging apps on marketing. Ignoring them is no longer an option for businesses. A successful business relies on its customers and the relationships it builds with them. Messaging apps like WhatsApp provide a direct way for businesses to interact with their customers. Furthermore, the number of WhatsApp users is growing due to the widespread use of smartphones. Therefore, it’s crucial for businesses to understand the significance of WhatsApp and effectively utilize it for marketing their products or services.
WhatsApp for Business
WhatsApp is a messaging app that can be downloaded and used by anyone with a smartphone. For businesses, there is a version called WhatsApp Business, which offers additional features tailored specifically for business use. Small businesses can utilize this app to connect with their customers.
For medium to large businesses, WhatsApp provides the WhatsApp Business API. This API allows businesses to securely communicate with customers worldwide. It is best suited for fast-growing businesses that receive a large number of messages. The API also provides valuable analytics regarding user data, such as past purchases and conversations. Partnering with global Business Solution Providers (BSPs) can help businesses expedite the approval process for their accounts.
WhatsApp Marketing: How It Benefits Your Business
WhatsApp is a popular messaging platform with over 1.5 billion monthly active users, meaning there is a good chance your customers are already using WhatsApp.
If your target audience consists of younger generations, WhatsApp serves as an effective medium to engage with them and promote your products. It offers remarkable response and engagement rates, making it an ideal marketing strategy in today’s competitive market.
Moreover, a significant amount of content is shared through instant messaging apps like WhatsApp. Therefore, WhatsApp marketing is a reliable way to reach a wider audience and enhance brand recognition.
Top 6 WhatsApp Marketing Strategies to Boost Your Business
To succeed, it is crucial to establish an engaging brand image on your customers’ preferred channel. Here are some WhatsApp marketing strategies to help you stay ahead:
1. Send Instant WhatsApp Notifications:
With WhatsApp, you can stay connected with your customers in real-time, even if their screens are locked. Users check their WhatsApp accounts multiple times a day, increasing the likelihood of them seeing your messages. Unlike other platforms, you don’t have to deal with algorithms or pay extra fees to reach your audience. WhatsApp Notifications, sent through the WhatsApp Business API, are an effective way to connect and engage with your customers. You can send personalized messages in bulk, including timely updates, confirmations, and reminders.
2. Global Customer Engagement:
WhatsApp is available in over 180 countries and supports 60 languages, making it a powerful tool for targeting customers globally. By connecting your WhatsApp Business account with your business’s Facebook page, you can maximize your global reach.
3. Personalized Messages:
Utilize WhatsApp Templates to add a personal touch to your interactions with customers. Small businesses can establish direct communication channels with customers, offering support and answering queries. The WhatsApp Business API enables businesses to send bulk automated notifications with predefined messaging categories and rich media capabilities, leading to better engagement rates.
4. Quality Customer Service:
WhatsApp can serve as a real-time customer service platform, particularly for small businesses that may not have the resources to invest in customer service software. With the WhatsApp Business API, businesses can engage with customers, address their queries, and utilize features like quick replies, templated messages, and automated responses. The ability to include images and videos enhances the customer experience.
5. Secure Messaging:
WhatsApp enables businesses to communicate securely with customers through end-to-end encryption. The platform has a Commerce Policy that defines the types of messages businesses can send. Choosing WhatsApp over traditional messaging services provides businesses with a branded profile and a green tick mark, which helps users identify and trust the business.
6. Customer Feedback:
Listening to customer feedback is crucial for business growth. Instead of making phone calls or sending surveys, businesses can use WhatsApp templates to create feedback questions with responsive buttons and send them directly to customers.
In conclusion, marketing your business is essential for its success. WhatsApp is a preferred and convenient communication medium between businesses and customers. If you want to improve your customer interactions, consider using WhatsApp for your business. Work with Official WhatsApp Business Solution Providers, such as Neeti Bots, to get started with the WhatsApp Business API. Feel free to reach out to us if you’re ready to elevate your business using the WhatsApp Business API. Check our other blogs here! About Neeti Bots: Neeti Bots, developed by Neeti Brand Accelerator, is an AI-powered chatbot for B2B and B2C websites. It helps businesses accelerate lead generation with an easy-to-build and automated chat interface. Neeti ChatBots engage visitors, reduce customer acquisition costs, decrease bounce rates, increase session time, and also enable new digital customer acquisition models. Visit www.neetibots.com for more!
