Are your customers on WhatsApp? Of course they are, with 2 billion active users worldwide. And if you’re a smart business owner, you’ll see this as an enormous opportunity to tap into their most sacred space – their WhatsApp chat. But hold on, just like any marketing campaign, WhatsApp Marketing campaigns have some fundamental rules you need to follow to succeed. So, let’s walk through a step-by-step guide on how to create a killer WhatsApp marketing strategy that boosts your sales.
First things first, don’t get overwhelmed by new terms. With an official WhatsApp Business API solution provider like Neeti Bots, you can handle everything with ease, from creating a WhatsApp Business profile to verification processes, bots, and smart marketing automations. Now, let’s dive in.
1. Identify your target audience and fine-tune your offering.
Know who you’re talking to, what problems you solve, and what pain points your customers have. Talk to them like you would to a friend, using a personalized and informal approach. Address their frequently asked questions and solve their problems directly on WhatsApp, without redirecting them to your website.
2. Choose an official WhatsApp Business API solution partner.
As a small business owner entering the WhatsApp eCommerce realm, you have a lot on your mind, so leave the technical setup to the experts. Partner with an official solution provider who can handle data protection compliance and provide additional benefits like easy profile setup, product catalogs, auto-replies, rich media, and interactive message templates.
3. Set clear goals for your WhatsApp marketing campaigns.
Define what you want to achieve through WhatsApp communication. Do you aim for instant customer service or more traffic to your store? If it’s recovering abandoned carts, measure open and click-through rates on reminders, and track how many carts you manage to recover.
4. Create compelling WhatsApp marketing campaigns.
With a clear understanding of your audience, purpose, and offering, it’s time to set up your campaigns using your chosen WhatsApp Business API solution provider. Explore options like WhatsApp broadcast messages, abandoned cart recovery messages, discount promotions, back-in-stock alerts, order and shipping updates, and COD confirmation messages.
5. Develop a stellar customer service strategy.
As your WhatsApp marketing strategy takes off and customers start engaging, focus on delivering exceptional customer service. Leverage automations and FAQ bots to instantly respond to common queries, but keep an eye on interactions that may require human intervention. Stay notified of incoming queries in a shared inbox for a better understanding of your customers’ perspective.
6. Continuously expand your contact list.
Remember, there are two types of communication on WhatsApp: user-initiated and business-initiated. Encourage users to opt-in for WhatsApp communication by offering discounts, gently asking during checkout, explaining the benefits, and consistently promoting your availability across other channels.
7. Adhere to WhatsApp’s rules.
WhatsApp has specific guidelines for eCommerce providers that you must follow. Familiarize yourself with these guidelines, as your message templates will go through a verification process. Also, avoid sending large PDF files over 3G connections and ensure your WhatsApp image posts are 800 x 800 px.
In conclusion, WhatsApp marketing strategies require ongoing learning and campaign optimization. Monitor how your customers interact with your messages, and use the channel to seek feedback and better understand their expectations. Ready to set up your first WhatsApp marketing campaign? Sign up on Neeti Bots today. Check our other blogs here! About Neeti Bots: Neeti Bots, developed by Neeti Brand Accelerator, is an AI-powered chatbot for B2B and B2C websites. It helps businesses accelerate lead generation with an easy-to-build and automated chat interface. Neeti ChatBots engage visitors, reduce customer acquisition costs, decrease bounce rates, increase session time, and also enable new digital customer acquisition models. Visit www.neetibots.com for more!
